Reporting to: Group Marketing Manager
Role Summary: The Digital Marketing Executive is responsible for overseeing Brakket Group’s and its clients’ presence on a multitude of digital platforms. The Digital Marketing Executive should plan, track, execute and report all ad campaigns under their hands.
Duties:
• Work with the Marketing Manager and Marketing Team to execute innovative strategies to
achieve client objectives
• Utilize SEO methods to increase site traffic, measure web traffic to content
• Engage with customers to understand the overall concept of the campaigns, including the
brand, customer, product goals, and all other aspects of service
• Execute SEM (Google AdWords, Google Display and YouTube) ads
• Setup and document trackers (UTMs) on cross digital platforms
• Generate Reports from Google Analytics and other platforms upon requests
• Setup social media ads, monitor and optimize on the backend of the platforms (Facebook,
Instagram, Twitter, LinkedIn…)
• Document Ad campaigns in a ppt from A to Z to keep track of campaigns, dates, trackers,
budget, and visuals
• Document daily activities on Teamwork
Requirements:
• Bachelor’s Degree in Marketing, Digital Marketing, Communications, or related field
• 1-2 years’ experience in Digital Marketing
• Ability to assist in development of strategic social marketing plans
• Strong analytical skills
• Excellent written and verbal communication skills in English & Arabic
• Familiarity with online engagement
• Ability to use social media reporting tools and scheduling tools to look after reports
• Strong sense of brand voice to answer inquiries and draft responses when needed
• Customer Relations experience
• Public Relations / Business Development skills to upsell through inquiries and suggest relevant calls to action
• Confident managing a multi-sector workload, working to deadlines, and prioritizing tasks to keep on top of multiple campaigns, clients, and other responsibilities.
