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Digital Marketing Executive

Reporting to: Group Marketing Manager

Role Summary: The Digital Marketing Executive is responsible for overseeing Brakket Group’s and its clients’ presence on a multitude of digital platforms. The Digital Marketing Executive should plan, track, execute and report all ad campaigns under their hands.

Duties: 

  • Work with the Marketing Manager and Marketing Team to execute innovative strategies to achieve client objectives
  • Utilize SEO methods to increase site traffic, measure web traffic to content 
  • Engage with customers to understand the overall concept of the campaigns, including the brand, customer, product goals, and all other aspects of service
  • Execute SEM (Google AdWords, Google Display and YouTube) ads 
  • Setup and document trackers (UTMs) on cross digital platforms 
  • Generate Reports from Google Analytics and other platforms upon requests 
  • Setup social media ads, monitor and optimize on the backend of the platforms (Facebook, Instagram, Twitter, LinkedIn…)
  • Document Ad campaigns in a ppt from A to Z to keep track of campaigns, dates, trackers, budget, and visuals
  • Document daily activities on Teamwork 

Requirements: 

  • Bachelor’s Degree in Marketing, Digital Marketing, Communications, or related field
  • 1-2 years’ experience in Digital Marketing
  • Ability to assist in development of strategic social marketing plans
  • Strong analytical skills
  • Excellent written and verbal communication skills in English & Arabic
  • Familiarity with online engagement
  • Ability to use social media reporting tools and scheduling tools to look after reports
  • Strong sense of brand voice to answer inquiries and draft responses when needed
  • Customer Relations experience
  • Public Relations / Business Development skills to upsell through inquiries and suggest relevant calls to action
  • Confident managing a multi-sector workload, working to deadlines, and prioritizing tasks to keep on top of multiple campaigns, clients, and other responsibilities

 

Job Category: Junior
Job Type: Full Time
Job Location: Lebanon
Company: Brakket Consult

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